All About Retargeting with Facebook Ads

Retargeting with Facebook ads involves showing ads to users who have previously interacted with your website or app. This can be an effective way to increase brand awareness and drive conversions, as these are people who have already shown an interest in your business are more likely to be receptive to your advertising. These are warm prospects who you should invest in talking to again.

To use retargeting with Facebook ads, you will need to install the Facebook pixel on your website or app. The pixel is a small piece of code that tracks user activity on your website or app and sends this data back to Facebook. This data can then be used to create custom audiences of users who have visited specific pages, liked a post on Instagram or taken specific actions on your website or app.

Once you have created a custom audience, you can use it to target your paid ads to those users on Facebook or Instagram. You can also create lookalike audiences, which are groups of users who have similar characteristics to your custom audience and are likely to be interested in your business.

Note you have to have at least 100 people to create this type of audience (subject to change). This is 100 people that Facebook can identify as well. Uploading 100 data points do not ensure that Facebook will be able to match all 100. This is just a general guideline, and the actual size of your audience may vary depending on your specific goals and the size of your business. In practice, you will need a lot more than 100 people to get the best results. Meta/Facebook needs data in order to optimize the ads.

Retargeting with Facebook ads can be an effective way to increase the reach and effectiveness of your advertising campaigns. It is important to carefully segment your audiences and create targeted ads that are relevant and engaging to ensure the best possible results.

Need help with your paid ads on Facebook and/or Instagram? We can help set up campaigns, target the right audiences, copyright the ads, and help with creative to improve your results on ad spend. Get in connect today info@renaissancelabs.nyc.