How to Generate More Sales From Your Email List
So you have an email list and it isn’t generating sales. What is the problem? Well, it starts with an email marketing audit.
An email marketing audit is a thorough review and evaluation of your brand’s email marketing efforts, including the content, design, delivery, and performance of its email campaigns. The purpose of an email marketing audit is to identify areas for improvement and make recommendations for increasing the effectiveness and efficiency of the organization's email marketing efforts. Your target is that 20 to 40% of your sales should be coming from your email list.
During an email marketing audit, we go through the following:
Email list management: This includes reviewing the size and quality of the email list, as well as the processes for acquiring and maintaining email addresses. It’s possible your email list isn’t high quality. It’s time to purge since it costs money to send every email only send to those people who are engaged and likely to buy. Includes audit of any on-site email capture forms or pop-ups. Related, cohort analysis to segment your best customers and deliver special offers just to them.
Email content: This includes reviewing the content of the emails, including the subject lines, headlines, body copy, design, and calls to action. Emails should look and be an extension of your brand. Same typography, color palette, tone of voice, and imagery.
Email content strategy: This includes evaluating the visual design of the emails, including the layout, font choices, and use of images and the topics you are talking to your customers about. Every email should not be a sell email. Email subscribers turn off to that type of messaging, they want value-added content.
Email delivery: This includes reviewing the delivery processes and systems used to send out emails, including the email platform and any automation tools. We look by email client and see your open rates. Are you being delivered to the promo folder on gmail? Also looking at the device open rates. Are most of your customers opening the email on mobile or desktop? All emails should be designed to look amazing on both mobile and desktop viewing.
Email performance: This includes analyzing data on the performance of past email campaigns, such as open rates, click-through rates, conversion rates and sales generated.
Email flows: What flows do you have set up, if any? Browse abandonment, Welcome Series, Abandoned cart, Sunset Flow, VIP Customer Flow, etc.
Based on the findings of the email marketing audit, we put together a comprehensive recommendation plan to optimize your email marketing efforts and achieve better results. We are also the partner to execute and implement those changes to get your email marketing generating more sales. Get in touch info (at) renaissancelabs dot nyc.
